The Asian financial crisis has served as a catalyst for much-needed change, and made an urgent repositioning effort throughout the region critical. This text is intended to co-ordinate and guide such an effort. It provides a new model for the future of Asian business, one which extends the prospect of vital and sustainable growth to economies and companies which have struggled to survive in recent years. While the authors make reference to several macro-economic and national development concepts, their core analysis stems exclusively from the frameworks and principles of strategic marketing management. Their view is that a entire nation or even region can benefit just as much as a single company from using strategic management concepts to determine where it should be heading and how best to get there.
- ISBN10 0471846651
- ISBN13 9780471846659
- Publish Date 1 August 2000
- Publish Status Out of Print
- Out of Print 2 December 2010
- Publish Country SG
- Imprint John Wiley & Sons (Asia) Pte Ltd
- Format Hardcover
- Pages 244
- Language English