More than 75 billion dollars are spent annually on advertising in the US. Jones argues that much of this money is wasted and pinpoints strategies for creating effective, waste-free campaigns based on better budgeting, stronger planning and more effective ideas.
- ISBN10 0669246395
- ISBN13 9780669246391
- Publish Date 1 June 1992
- Publish Status Out of Print
- Out of Print 10 April 2014
- Publish Country US
- Publisher John Wiley & Sons Inc
- Imprint Jossey-Bass Inc.,U.S.
- Edition New ed.
- Format Hardcover
- Pages 288
- Language English