This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.
- ISBN10 0470821868
- ISBN13 9780470821862
- Publish Date 17 January 2006
- Publish Status Out of Print
- Out of Print 7 June 2012
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley & Sons Ltd
- Format Paperback
- Pages 350
- Language English