The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:
examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual) looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.
It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study.
Key features of this innovative text include:
topics new to media economics texts, such as finance and investment, labor, and social aspectsaccessible discussion of complicated concepts and their application to media industries new directions for both theoretical and methodological areas.
With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.
- ISBN10 661265984X
- ISBN13 9786612659843
- Publish Date 17 June 2010
- Publish Status Active
- Out of Print 28 August 2012
- Publish Country US
- Imprint Taylor & Francis Group
- Format eBook
- Pages 215
- Language English