Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
- ISBN10 1119120837
- ISBN13 9781119120834
- Publish Date 5 January 2016 (first published 10 December 2012)
- Publish Status Out of Print
- Out of Print 25 January 2021
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 9th Edition
- Format Paperback
- Pages 480
- Language English