Memes and the Future of Pop Culture (Brill Research Perspectives)

by Marcel Danesi

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Pop culture emerged in the first decades of the twentieth century as a reaction to the restrictive social traditions of colonial America. It spread quickly and broadly throughout the bustling urban centers of the 1920s-an era when it formed a partnership with technology and the business world. This coalition gave pop culture its identity, allowing it to thrive and form alliances with artistic and literary movements. But pop culture may have run its course with the rise of meme culture. This publication revisits the social, psychic, and aesthetic roots of pop culture, suggesting that meme culture has fragmented its historical flow, thus threatening to bring about its demise.
  • ISBN10 9004398279
  • ISBN13 9789004398276
  • Publish Date 11 February 2019
  • Publish Status Active
  • Publish Country NL
  • Imprint Brill
  • Format eBook
  • Pages 88
  • Language English