Every achievement begins with an idea - for a new product, a new process or a new marketing campaign. Any organization needs new ideas to maintain a competitive edge and keep growing in a crowded market place. This work shows how employers at any level of an organization can come up with new ideas and learn how to develop them. The author reveals the techniques and methods to improve the ability to generate ideas.
- ISBN10 0749427612
- ISBN13 9780749427610
- Publish Date 28 April 2000
- Publish Status Out of Print
- Out of Print 1 October 2010
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (US Trade)
- Pages 128
- Language English