This study explores the arguments for and against the retail price maintenance of books in the UK, outlining the meaning of marketing in the book trade and external attitudes.
- ISBN10 0749409002
- ISBN13 9780749409005
- Publish Date 30 October 1993
- Publish Status Out of Print
- Out of Print 2 November 2010
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (US Trade)
- Pages 176
- Language English