This practical, entrepreneurial guide to getting an online business off the ground begins with idea generation and progresses through business plans to the nuts and bolts of creating and maintaining an e-business site. Entire chapters are devoted to payment systems, security and auxiliary systems, and other technical topics. A running case of a real online business begin and end each chapter as the book parallels its growth and development.
- ISBN10 061903386X
- ISBN13 9780619033866
- Publish Date 22 March 2001
- Publish Status Out of Print
- Out of Print 12 December 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Course Technology Inc
- Format Paperback
- Pages 500
- Language English