Now, more than ever before, international competitiveness depends on truly effective servicing strategies for foreign markets. Based on wide ranging and up to the minute research in firms this new book links foreign market servicing decisions to competitiveness. Servicing International Markets examines in detail:. * Market servicing choices. * Exporting. * Licensing. * Direct investment. * Joint ventures and strategic alliances. The study highlights the importance of effective management of the competitive process and the need for firms to develop a long-term and flexible approach to overseas operations. It is often the ability to switch between 'modes' of operation to achieve greater competitiveness that is the key to lower costs, better pricing and innovation.
- ISBN10 063118189X
- ISBN13 9780631181897
- Publish Date 24 September 1992
- Publish Status Out of Print
- Out of Print 14 May 1997
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Blackwell Publishers
- Format Hardcover
- Pages 336
- Language English