Dream Society Realized

by Rolf Jensen

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In 1999, Rolf Jensen, world renowned futurist and trend spotter, published his influential book, "The Dream Society". The book sold nearly 30,000 copies, was translated into 10 languages.Here's what "Library Journal" had to say: 'Jensen, director of the Copenhagen Institute for Future Studies, presents a riveting essay on the future demand for goods and services. He predicts that the present information-based society will evolve into a society that values the stories behind products and services. According to Jensen, these stories will fill the need for emotional wealth when material wealth has become commonplace. The demand for product stories will...Read more
  • ISBN10 0071486496
  • ISBN13 9780071486491
  • Publish Date 16 April 2010
  • Publish Status Cancelled
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Professional
  • Edition 2nd Revised edition
  • Format Paperback
  • Pages 256
  • Language English