Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
- ISBN13 9781259094842
- Publish Date 16 February 2014
- Publish Status Out of Print
- Out of Print 14 April 2016
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 4th edition
- Format Paperback
- Pages 576
- Language English