The author, Mark McCormack, founder of the sports marketing industry, here reveals the secrets of his negotiating skills. The book starts with basic moves and proceeds to more advanced techniques. It includes sections and chapters on the qualities of a good negotiator, the features of a "win-win" situation, what you can learn from negotiating with your spouse, and how negotiating styles differ. The book finishes with a chapter in "test" form, so that readers can assess their own progress. Mark McCormack is also the author of "What They Don't Teach You at Harvard Business School" and "MacCormack on Selling".
- ISBN10 0712675876
- ISBN13 9780712675871
- Publish Date 15 June 1995
- Publish Status Out of Print
- Out of Print 6 April 1999
- Publish Country GB
- Publisher Cornerstone
- Imprint Century
- Format Hardcover
- Pages 192
- Language English