Advertising: Concepts and Strategies

by Harold W Berkman and Christopher C. Gilson

0 ratings • 0 reviews • 0 shelved
Book cover for Advertising
Shelve It

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

  • ISBN10 0075550296
  • ISBN13 9780075550297
  • Publish Date 1 December 1987 (first published January 1987)
  • Publish Status Active
  • Out of Print 9 February 1995
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw Hill Higher Education
  • Edition 2nd Revised edition
  • Format Hardcover
  • Pages 640
  • Language English