Transnational Management: Text and Cases, 4e, Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.
- ISBN13 9780071232289
- Publish Date 16 September 2003
- Publish Status Out of Print
- Out of Print 29 May 2009
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 4th edition
- Format Paperback
- Pages 863
- Language English