A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.
- ISBN10 0072862912
- ISBN13 9780072862911
- Publish Date 1 January 2005 (first published 1 May 2004)
- Publish Status Unknown
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 2nd edition
- Format Paperback
- Pages 448
- Language English