This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
- ISBN10 0810861399
- ISBN13 9780810861398
- Publish Date 17 July 2008 (first published 1 January 2008)
- Publish Status Active
- Out of Print 20 November 2015
- Publish Country US
- Imprint Scarecrow Press
- Edition 2nd Revised edition
- Pages 272
- Language English