The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities (J-B US non-Franchise Leadership)

by John K. Conlon and Melissa Giovagnoli

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Tap the Power of Alliance Networks

Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.
  • ISBN10 0787909467
  • ISBN13 9780787909468
  • Publish Date 17 June 1998
  • Publish Status Active
  • Publish Country US
  • Publisher John Wiley & Sons Inc
  • Imprint Jossey-Bass Inc.,U.S.
  • Format Paperback
  • Pages 208
  • Language English