Football Goes East: Business, Culture and the People's Game in East Asia

by Prof. John Horne and Wolfram Manzenreiter

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Global popular culture and big business have revolutionised the East in a generation. Football, Sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right. The development of football as a major participatory sport in Japan, Korea and China makes it an ideal case study for analysis of the complex relationship between sport, culture, society and economy in the East. Football is also a useful entry point for examination of the phenomena of increasing globalisation, and this theme is widely discussed. This broad ranging collection of essays includes: - Social change and national identity - Women's football and gender traditions - Finance and investment in football - The development of professional football - Football and the media - Football Fans, 'hooligans' and soccer supporter culture
  • ISBN10 1134365543
  • ISBN13 9781134365548
  • Publish Date 23 September 2004 (first published 1 January 2004)
  • Publish Status Active
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format eBook (OEB)
  • Pages 288
  • Language English