Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques.
The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing.
Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.
- ISBN10 6611024026
- ISBN13 9786611024024
- Publish Date 1 January 2002
- Publish Status Active
- Out of Print 21 August 2012
- Publish Country US
- Imprint Elsevier Science & Technology
- Format eBook
- Pages 272
- Language English