Marketing Management: Texts and Cases

by John A Quelch, Robert J. Dolan, and Thomas Kosnik

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  • ISBN10 0256109559
  • ISBN13 9780256109559
  • Publish Date 1 January 1993
  • Publish Status Out of Print
  • Out of Print 17 October 2001
  • Publish Country GB
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Education (ISE Editions)
  • Format Hardcover
  • Pages 960
  • Language English