Israeli businesses face a unique and dramatic challenge—surviving and thriving despite four years of terrorist attacks against civiliansBusiness Under Fire uses a mixture of analysis and in-depth personal interviews to show how Israeli companies stay profitable, offering realistic insights readers can apply to their own organisations operating in an uncertain environment.
Based on fascinating, first-person interviews conducted by the author himself in Israel with CEOs, managers, and in-the-trenches employees—Carrison received unprecedented cooperation and access from the Israeli government and many companies in various industries for this project.
- ISBN13 9780814408391
- Publish Date 16 October 2004
- Publish Status Active
- Out of Print 5 June 2021
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Hardcover
- Pages 256
- Language English