Marketing Management Cases: Planning and Executing Marketing Strategy

by William M. Weilbacher

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  • ISBN10 0024253006
  • ISBN13 9780024253002
  • Publish Date 1 January 1986 (first published March 1975)
  • Publish Status Out of Print
  • Out of Print 4 May 2011
  • Publish Country US
  • Publisher Prentice Hall (a Pearson Education company)
  • Imprint Macmillan USA
  • Edition 4th edition
  • Format Paperback
  • Pages 390
  • Language English