Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he reveals the numerous challenges that franchisees face in making then businesses succeed.
- ISBN10 0226051900
- ISBN13 9780226051901
- Publish Date 4 May 2002
- Publish Status Out of Stock
- Out of Print 27 January 2015
- Publish Country US
- Imprint University of Chicago Press
- Edition 2nd ed.
- Format Hardcover
- Pages 200
- Language English