The Unauthorized Guide To Doing Business the Alan Sugar Way: 10 Secrets of the Boardroom's Toughest Interviewer

by Emma Murray

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Book cover for The Unauthorized Guide To Doing Business the Alan Sugar Way

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Alan Sugar is a business legend. When it comes to business, Sugar is both feared and fearless. Shrewd businessman, inspirational figure and sweet-talking star of The Apprentice, this man knows how to strike a deal. The Unauthorized Guide to Doing Business the Alan Sugar Way draws out the universal lessons from Alan Sugar's remarkable success and identifies 10 strategies that can be applied to any business or career:* Don't push or shove* Start a revolution* Know your customer* Stay true to your values* Learn from your mistakes* Drive a hard bargain* Invest in the right people* Lead from the front* Win as a team* Hire in haste, repent at leisure Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Jamie Oliver; Bill Gates; and Philip Green.
  • ISBN13 9780857080400
  • Publish Date 31 August 2010 (first published 19 March 2010)
  • Publish Status Active
  • Publish Country GB
  • Publisher John Wiley and Sons Ltd
  • Imprint Capstone Publishing Ltd