How to Be Profitable and Moral: A Rational Egoist Approach to Business

by Jaana Woiceshyn

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Book cover for How to Be Profitable and Moral

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A basic dilemma confronting today's manager is how to be both profitable and moral. Making profits through immoral means-such as deceiving investors or customers-is unsustainable. Likewise, remaining moral while losing money will cause a business to fail. According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to businesspeople who want to maximize profits ethically. Through logical argument and various examples, this book shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.
  • ISBN10 6613362026
  • ISBN13 9786613362025
  • Publish Date 15 February 2012 (first published 1 January 2011)
  • Publish Status Active
  • Out of Print 5 July 2012
  • Publish Country US
  • Publisher University Press of America
  • Imprint Hamilton Books
  • Format eBook
  • Pages 152
  • Language English