Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.
- ISBN10 1133310109
- ISBN13 9781133310105
- Publish Date 1 February 2012
- Publish Status Active
- Out of Print 27 May 2015
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Wadsworth Publishing Co Inc
- Edition International ed of 13th revised ed
- Format Paperback
- Pages 480
- Language English