This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive.
- ISBN10 0471718084
- ISBN13 9780471718086
- Publish Date 14 January 2005 (first published 20 January 2003)
- Publish Status Active
- Out of Print 14 November 2006
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Language English