Quality assurance consists of planned and systematic actions which enable standards of quality to be quantified and maintained. This guide offers practical strategies for introducing quality assurance in marketing, enabling a marketing manager or director to improve efficiency and develop more control over the marketing operation. The work aims to describe standards which will reduce costs, increase customer-oriented activities, and keep the marketing department in line with the organization's more general policies to beat the competition.
- ISBN10 0077078764
- ISBN13 9780077078768
- Publish Date 1 June 1994
- Publish Status Out of Print
- Out of Print 19 October 1999
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Format Hardcover
- Pages 375
- Language English