Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
- ISBN10 0080479014
- ISBN13 9780080479019
- Publish Date 14 May 2014 (first published 19 October 2004)
- Publish Status Active
- Publish Country US
- Publisher Taylor & Francis Ltd
- Imprint Focal Press
- Format eBook
- Pages 243
- Language English