What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

by Rex Briggs and Greg Stuart

Greg Stuart (Secondary Author)

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  • ISBN10 1427799156
  • ISBN13 9781427799159
  • Publish Date 23 October 2009 (first published 1 September 2006)
  • Publish Status Active
  • Imprint Kaplan
  • Format eBook
  • Pages 304
  • Language English