Franchising McChurch: Feeding Our Obsession with Easy Christianity

by Thomas White and Jon Mark Yeats

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Book cover for Franchising McChurch

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This book takes an honest look at the rise of consumer-minded ministries. The authors tackle a spiritual shift that is raising provocative issues such as: the blurry line between entertainment and evangelism; a marketing approach to ministry; the warped yardstick for measuring church success; and feel-good messages that avoid tough truths. -- from back cover.
  • ISBN10 1434704122
  • ISBN13 9781434704122
  • Publish Date 1 May 2011 (first published 1 February 2009)
  • Publish Status Active
  • Imprint David C. Cook
  • Format eBook
  • Pages 240
  • Language English