Rational Leadership: Developing Iconic Corporations

by Paul Brooker and Margaret Hayward

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Rational Leadership: Developing Iconic Corporations shows how a business version of rational leadership develops business corporations and inspires people with confidence. It presents ten best-practice case studies of leaders using these methods to establish or enhance such iconic corporations as McDonald's, Walmart, and eBay. This rational leadership of corporations is described with a leader's-eye view, using autobiographical writings which are corroborated and supplemented by biographical and historical sources.
  • ISBN10 0198825390
  • ISBN13 9780198825395
  • Publish Date 21 June 2018
  • Publish Status Active
  • Publish Country GB
  • Imprint Oxford University Press
  • Format Hardcover
  • Pages 264
  • Language English