Persuade, Don’t Push!
Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.
- ISBN10 1609948297
- ISBN13 9781609948290
- Publish Date 4 June 2013
- Publish Status Active
- Publish Country US
- Imprint Berrett-Koehler Publishers
- Format Paperback (US Trade)
- Pages 216
- Language English
- URL https://penguinrandomhouse.com/books/isbn/9781609948290