First published in 1981, this was the first book ever to be written explicitly for the right side of the reader’s brain.
Much has been made of the research conducted into the left side of the brain – home to language and logic. The right side works in images, whole patterns and undefined feelings – none of which can be verbalized. This more elusive thinking often functions as what is loosely called ‘intuition’.
In Atlas, de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally). For anyone who has ever been told to trust their instinct, or who is concerned with management and decision-making, this book is a de Bono classic.
- ISBN10 1473550580
- ISBN13 9781473550582
- Publish Date 2 March 2017 (first published 31 December 1981)
- Publish Status Active
- Publish Country GB
- Publisher Ebury Publishing
- Imprint Ebury Digital
- Format eBook (EPUB)
- Pages 272
- Language English