Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
- ISBN10 058203650X
- ISBN13 9780582036505
- Publish Date 9 August 1993
- Publish Status Active
- Out of Print 4 March 2021
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Edition 2nd edition
- Format Paperback
- Pages 238
- Language English