Crash Course in Strategic Planning (Crash Course)

by Stephen A. Matthews and Kimberly D. Matthews

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Book cover for Crash Course in Strategic Planning

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For practitioners, this text provides an easy-to-understand approach to strategic planning and execution.

The general recipe for achieving an intended outcome is equal parts of the following: clear vision and mission, a practical strategic plan, daily activities linked to the mission, and unified commitment to the plan. However, orchestrating the details of these necessary components is somewhat more complicated.

Crash Course in Strategic Planning uses a process approach to the creation of a strategic plan, providing practitioners with no-nonsense instruction on planning. The volume is arranged to lead the reader through the stages of planning, from the beginning development stages through the execution of the plan to completing the plan and attaining the objective. A variety of recommended planning techniques are supplied for groups to use to accomplish their planning goals, and the final chapter emphasizes the importance of overall organizational commitment to execution of the plan.
  • ISBN10 1598844822
  • ISBN13 9781598844825
  • Publish Date 15 August 2013
  • Publish Status Active
  • Publish Country US
  • Imprint Libraries Unlimited Inc
  • Format Paperback
  • Pages 120
  • Language English