This revision of the core introduction to management text based on the ninth edition of the parent text features Perspectives to illustrate real-world applications and Exercises/Action Steps. New material includes social responsibility and ethics, planning premises, electronic media in communication, POM, and an updated section on international management.
- ISBN10 0070353727
- ISBN13 9780070353725
- Publish Date 1 January 1978 (first published February 1974)
- Publish Status Out of Print
- Out of Print 4 May 2011
- Publish Country US
- Imprint McGraw-Hill Companies
- Edition 2nd ed.
- Format Hardcover
- Pages 562
- Language English