Product Policy: Concepts, Methods, and Strategy (Addison-Wesley Marketing)

by Yoram J Wind

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  • ISBN10 0201083434
  • ISBN13 9780201083439
  • Publish Date 1 January 1982
  • Publish Status Out of Print
  • Out of Print 13 November 2012
  • Publish Country US
  • Imprint Addison Wesley Publishing Company
  • Format Hardcover
  • Pages 666
  • Language English