This book offers a fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activities. It covers the key areas of strategic, marketing and financial priorities and demands and the need for corporate social, cultural and operational awareness and responsibility. It contains examples and lessons from some of the world's most successful businesses, including ABB, Nissan and Mattel Inc, and ideas from the world's smartest thinkers, including Gary Hamel, Peter Drucker, Naomi Klein, Sumantra Ghoshal and Chris Bartlett. It also includes a glossary of key concepts and a comprehensive resources guide.
- ISBN13 9781841123509
- Publish Date 11 February 2002 (first published 10 January 2002)
- Publish Status Active
- Publish Country AU
- Publisher John Wiley & Sons Australia Ltd
- Imprint Titles Supplied by John Wiley & Sons Australia
- Format eBook
- Pages 138
- Language English
- URL http://wiley.com