The Knowledge-Based Organization: Four Steps to Increasing Sales, Profits, and Market Share

by James Alexander and Michael Lyons

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Book cover for The Knowledge-Based Organization: Four Steps to Increasing Sales, Profits, and Market Share

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The Knowledge-Based Organization offers a blueprint for integrating sales and service capabilities to create a professional services organization. Any executive charged with the responsibility of generating new, higher-margin revenue will find key strategies for building products that improve profitability. This results-focused book gives readers the basics to begin: creating the professional services organization to compete in the next century; transitioning from existing sales and service model; handling common problems and apply real-world examples.
  • ISBN13 9780786303533
  • Publish Date 8 December 1994
  • Publish Status Out of Print
  • Out of Print 5 April 2008
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint Irwin Professional Publishing
  • Format Hardcover
  • Pages 140
  • Language English