Zig Zag: The Surprising Path to Greater Creativity

by Keith Sawyer

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A science-backed method to maximize creative potential in any sphere of life

With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively.

This science-backed, step-by step method can maximize our creative potential in any sphere of life.

  • Offers a proven method for developing new ideas and creative problem-solving no matter what your profession
  • Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey
  • Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi

Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.

  • ISBN10 1118297709
  • ISBN13 9781118297704
  • Publish Date 12 April 2013 (first published 13 February 2013)
  • Publish Status Active
  • Publish Country US
  • Publisher John Wiley & Sons Inc
  • Imprint Jossey-Bass Inc.,U.S.
  • Format Hardcover
  • Pages 288
  • Language English