This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. * A practical introduction to research methods for business students. * Gives students the ability to conduct reliable research on the basis of empirical field data. * Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results. * Demonstrates the interrelationships between the different stages in a research project. * Helps students to decide which methods are most appropriate. * Teaches students to think both critically and creatively about research methods. * Includes the most up--to--date methods, including use of the Internet and email. * Supported by real--life examples, cases and practical guidelines.
- ISBN13 9780470798041
- Publish Date 9 June 2008 (first published 16 December 2003)
- Publish Status Active
- Publish Country US
- Publisher John Wiley and Sons Ltd
- Imprint Wiley-Blackwell
- Format eBook
- Pages 264
- Language English
- URL http://wiley.com