How to research and invest in e-commerce companies without getting burned. Electronic commerce companies can be the darlings of Wall Street--or the dogs. Several firms call themselves key players, but in such a new and fast-changing industry it's tough for most investors to evaluate such claims. Enter Bill Burnham, an e-investment expert, withthe first comprehensive guide to researching and investing in e-commerce. He delivers four commandments that individual and professional investors must know, plus eight essential guidelines for investigating various sectors such as security-related products and financial software. Readers will come away knowing how to develop theirown e-commerce investment strategy--and will be better positioned to make a killing, rather than be killed, in this hot but volatile area.
- ISBN10 0070092389
- ISBN13 9780070092389
- Publish Date 1 April 1998
- Publish Status Out of Print
- Out of Print 25 June 2003
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Hardcover
- Pages 400
- Language English