Marketing Strategy and Competitive Positioning

by Graham J. Hooley, John A. Saunders, and Nigel F Piercy

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  • ISBN10 6610561370
  • ISBN13 9786610561377
  • Publish Date 1 January 2004
  • Publish Status Active
  • Out of Print 18 September 2012
  • Publish Country US
  • Imprint Pearson Education UK
  • Format eBook
  • Pages 649
  • Language English