Viewpoints and Controversies in Sensory Science and Consumer Product Testing

by Howard R Moskowitz, Alejandra M. Munoz, and Maximo C. Gacula

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The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.
  • ISBN13 9780470384909
  • Publish Date 28 February 2008 (first published 7 February 2005)
  • Publish Status Active
  • Publish Country US
  • Publisher John Wiley and Sons Ltd
  • Imprint Wiley-Blackwell