Aimed at westerners who wish to do business with the Chinese, this is a practical text with authentic examples organized by topic.
Contents: 1. Cultural Environment; 2. Business Environment, Principles & Practices; 3. Underpinning Behaviours; 4. Exchanging Gifts & Favours; 5. Negotiating Techniques; 6. Business Meetings; 7. Business Entertaining; 8. Handling the Media; 9. Market Entry Strategies; 10. Human Resource Management
- ISBN10 1857038827
- ISBN13 9781857038828
- Publish Date 1 August 2003
- Publish Status Active
- Out of Print 6 March 2021
- Publish Country GB
- Publisher Little, Brown Book Group
- Imprint How To Books Ltd
- Format Paperback
- Pages 192
- Language English