Strategic Management: A Multiple Perspective Approach

by Mark Jenkins and Veronique Ambrosini

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Book cover for Strategic Management

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In this work, designed for researchers, MBA students and final year business undergraduates, the authors set out to identify, consider and compare some of these differing theories. From economic, psychological and sociological perspectives the book shows how strategy is replete with a rich and diverse range of viewpoints that should lead to a better understanding of the field itself. In order to help the reader navigate through the book, each chapter follows a consistent, coherent structure and, with the use of mini case studies, helps bridge the link between theory and practice. With contributions from leading strategy researchers, practitioners and academics this title should be useful for those students of business who require an interesting introduction to the emerging theoretical perspectives within this field.
  • ISBN10 0333739019
  • ISBN13 9780333739013
  • Publish Date 13 May 2002
  • Publish Status Out of Print
  • Out of Print 18 May 2007
  • Publish Country GB
  • Imprint Palgrave Macmillan
  • Format Paperback
  • Pages 288
  • Language English