This new text gives students an understanding of the core concepts of international business and an appreciation of the opportunities, constraints and potential for the international expansion of companies. Written by one of the world's leading authorities on the subject, it should be ideal for use on MBA and other short courses.
- ISBN10 0333589033
- ISBN13 9780333589038
- Publish Date 29 February 1996 (first published 30 September 1994)
- Publish Status Cancelled
- Out of Print 4 December 2008
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Paperback
- Pages 288
- Language English