This volume offers a concise introduction to advertising, utilizing a practical, essentials approach. The book is organized by the six Cs of advertising, providing an easy-to-remember verbal device to help readers understand the process and organization of the advertising business. Discussions include the following topics: how advertising is created, media, laws and ethics, careers in advertising, and how readers can utilize advertising.
- ISBN10 0538190906
- ISBN13 9780538190909
- Publish Date 1 December 1999
- Publish Status Active
- Out of Print 23 July 2003
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Paperback
- Pages 608
- Language English